Rubicon Project Files For IPO

Los Angeles-based online advertising technology developer Rubicon Project has filed for an IPO, saying in a filing with the SEC that it is looking to sell up to $100M in its stock in an IPO on the New York Stock Exchange. The company said it is looking to trade under the symbol RUBI. The company's IPO is being underwritten by Morgan Stanley, Goldman, Sachs, & Co., RBC Capital Markets, Needham & Company, Oppenheimer & Co, and Luma Securities. Rubicon is venture backed by Clearstone Ventures, News Corp., Mayfield, as well as others. The firm reported revenues of $57.0M for the year ended December 31, 2012, and revenues of $55.7M for the nine months ended September 30, 2013.