Science Inc. Backed Juice Cleanse Maker Urban Remedy Raises $5M

One of Santa Monica-based startup accelerator and studio Science Inc.'s more unusual portfolio companies--organic juice cleanse maker Urban Remedy--has just raised $5M in a new funding, the company said today. Urban Remedy said it raised a $5M, Series A funding, which came from Venture51. Urban Remedy is based in Marin County, in San Rafael. Urban Remedy has added former Jamba Juice and POM Wonderful exec Paul Coletta as CEO along with the funding; the company was founded by Neka Pasquale and also has the involvement of Cindy Crawford. More information »