SHIFT Gets $6M For Real Time Marketing Tools

Santa Monica-based SHIFT, which develops real time, online advertising and marketing tools, announced this morning that it has raised $6M in a Series B funding round. The company said the funding came from DN Capital, and will go towards international expansion in Europe. SHIFT said it has now raised $14M in funding. SHIFT is led by James Borow. SHIFT's flagship product is the SHIFT Open Marketing Cloud, which it says offers up "best-in-class" marketing apps to marketers, to help them reach customers on Facebook, Twitter, and LinkedIn. More information »