Shopatron Names CFO

San Luis Obispo-based Shopatron, the developer of a e-commerce software which combines online ordering for brands with distribution of those orders to local distributors, has named a new CFO. The firm said it has named Dave Morrison as its Chief Financial officer. Morrison was previously at, as well as serving at Heller Ehrman and Consolidated Freightways. Shopatron's software lets major brands take online orders, and then allows those brands' local distributors to fulfill those orders. The company says it now has over a 1,000 brands and 20,000 retailers using its product, with such companies as DUcati, K2, Roland, Sports CHalet, JL AUdio, Suzuki, and many others using its products.