Shopzilla Buys Connexity

Los Angeles-based Shopzilla, the online comparison shopping site owned by Symphony Technology Group (STG), announced today that it has acquired Ventura-based Connexity, the programmatic media buying company led by Dave Gross. Financial terms of the buy were not disclosed. According to Shopzilla, it will use the acquisition of Connexity to help bolster Aisle A, its "Audience Activation" division. Shopzilla said that Connexity's entire team will be joining Aisle A. Connexity was venture backed by Rincon Venture Partners, Siemer Ventures, and Persistence Partners. Gross is the former founder of Internet advertising firm Fastclick. The acquisition looks to be the first from the set of clients at Ventura Ventures Technology Center (V2TC), the startup incubator facility in Ventura.