Monday, September 26, 2016
Snapchat Becomes Snap, Inc., Rolls Out Camera Sunglasses
Venice-based Snapchat said over the weekend that it has renamed itself to Snap Inc., as it rolled out a new, wireless camera integrated with sunglasses called Spectacles. According to a post by Evan Spiegel, the company decided to drop the "chat" portion of its name so that it can expand on the number of different products that it is developing. Spiegel also alluded to the public markets, saying that by changing the name users can search for information and "leave Snap Inc. for the Wall Street crowd :)". Snapchat said the new Spectacles sunglasses include an integrated video camera that "makes it easy to create Memories."