Snapchat Rolling Out New Augmented Reality Lens For Underworld: Blood Wars

Venice-based Snapchat will be rolling out a new, 3D interactive lens for the service, as part of a tie in to the upcoming film Underworld: Blood Wars. According to Snapchat and Screen Gems, thec ompany behind the upcoming action/horror film, they will create the first ever sponsored, interactive 3D Lens, which will place Snapchatters inside an Underworld-themed environment. The lens uses Snapchat's augemented reality features to place users into a 3D augmented world based on Underworld's vampire theme. Screen Gems is part of Sony Pictures Entertainment.