Social Reality Raises $25M, Acquires Steel Media

Los Angeles-based digital advertising technology developer Social Reality said this morning that it has raised $25M, and acquired display and mobile ad company Steel Media. Social Reality--which is traded OTCBB--said the $25M came in the form of a $20M credit facility from victory Park Capital, and $5M in equity from Siskey Capital LLC. Terms of the Steel Media acquisition were not disclosed, however, the company said Steel Media expected $10M in 2014 revenues.