SocialVibe Bolsters Exec Team

Los Angeles-based SocialVibe, the online advertising firm headed by Todd Tappin, has bolstered its exec team today, saying it has named three senior executives at the company. SocialVibe said it has named John Capano as CMO, Brett Lofgren as CRO, and Bob Lonigro as its VP of Sales. Capano was previously at Wunderman, serving as Senior Vice President of Digital Strategy; he also has served at RiechesBaird and Mead, Coen & Pure, LLC. Lofgren was previously at Epic Media Group, and also served at Epic Advertising, Yahoo!, and other firms. Lonigro was previously at Blue Noodle, and also had been at Live Gamer, Electronic Art's Pogocom, along with IAC and SocialVibe offers up consumers with things such as Facebook credits, virtual currency, charity donations, and other rewards for engaging with online ads. The firm is venture backed by Norwest Venture Partners, Redpoint Ventures, Jafco Ventures, and Pinacle Ventures. Tappin was appointed CEO of the firm in February.