Thursday, July 31, 2014
Swagbucks Buys Sodahead
Los Angeles-based prodege, the parent company of Swagbucks, said this morning that it has acquired Sodahead, the online polling and discussion platform founded by Jason Feffer. Financial terms of the buy were not disclosed. According to Prodege, it will acquire all of SodaHead's assets and staff from its Encino headquarters, and will move them to Swagbucks offices in El Segundo. Prodege is venture backed by Technology Crossover Ventures. Sodahead was venture backed by Mission Ventures, Mohr Davidow Ventures, and the Tech Coast Angels. SodaHead originally got its start as an online, consumer website providing a place to share opinions and polls, but later shifted to focus instead on offering up polling widgets being used on sites owned by media outlets like ESPN, FOX News, ABC News, Good Morning America, and others.