The HomeFinder Group, Led By RealtyTrac Vet, Acquires

Irvine-based The HomeFinder Group, led by RealtyTrac veteran Michael Sawtell, has acquired Financial terms of the acquisition were not disclosed. Newly formed The HomeFinder Group (THG) says it will focus on lead quality and conversion for brokers, agents and mortgage lenders through its own consumer facing web sites. HomeFinder was previously owned by real estate technology developer Placester. Sawtell was previously Executive Vice President and General Manager at Attom Data Solutions, heading up sales and operations for and, and launched the home diligence site, Sawtell also previously was President and COO at, where he was through its IPO.