The Mobile Majority Buys Qualcomm Spinoff Gimbal

Santa Monica-based The Mobile Majority, the mobile advertising technology developer led by Rob Emrich, says it has acquired Gimbal, the Qualcomm spinout focused on mobile engagement and location intelligence in the retail market. Financial details of the acquisition were not announced. Gimbal's technology was used by brands, retailers, advertisers, venues, and out-of-home (OOH) networks to understand the movement of their customers. Gimbal was spun out of Qualcomm in 2014, and had started as a project within Qualcomm in 2010.