The Trade Desk Bumps Estimated IPO Pricing Range

In a sign that reception to the company's IPO is going well, Ventura-based The Trade Desk said in a regulatory filing on Monday that it now expects its initial public offering price to be between $16.00 and $18.00 per share. The new estimated IPO range is significantly above its earlier estimate of $14.00 and $16.00 per share. The Trade Desk has applied to list on the NASDAQ Global Market as TTD. The company runs an online advertising exchange, and is venture backed by IA Ventures, Founder Collective, Wellington Management, and Highwind, among others. The company had been part of the Ventura Ventures startup accelerator, the startup accelerator housed in Ventura's City Hall.