The Trade Desk Names COO

Ventura- and New York-based online advertising firm The Trade Desk announced Thursday that it has named Rob Perdue as its new Chief Operating Officer. Perdue was most recently COO at EyeWonder, a rich media and video ad serving firm, and also has been an investment banker with Jordan, Edmiston Group. Perdue apparently helped to broker the acquisition of EyeWonder by MediaMind in 2011. The Trade Desk said Perdue will be based in The Trade Desk's New York offices. The Trade Desk develops real-time-bidding (RTB) software used by online publishers and advertisers. The firm's CEO, Jeff Green, is an ad industry vet who was previously co-founder at AdECN, and also served at Nami Media, and eBound Strategies.