Thrive Market Finds $30M For Online Healthy, Natural Food and Products

Los Angeles-based Thrive Market, which operates an online, membership-only health food service, has raised $30M in a funding round, the company said this week. The funding was led by Greycroft Partners, and also included Scripps Network, Powerplant Ventures, and angels. Thrive Market offers up health food, bath and body products, kids and baby products, home goods and more on its online e-commerce site, with a focus on healthy and natural products. The company's selection is similar to what you'd see from natural food stores like Whole Foods or Lassen's.