True(X) Media Finds $6M

Los Angeles-based True(X">">True(X) Media--which was most recently known as SocialVibe--disclosed this week that it has raised $6M in a new funding round. The online advertising technology provider said the funding came from prior backers Jafco Ventures, Pinnacle Ventures, Norwest Venture Partners and Redpoint Ventures. The name change for SocialVibe is at least the fourth rebranding/renaming/refocusing of the company since inception, having swapped its name from Archetype Media to SocialVibe, then switching to become SVNetwork, then back to SocialVibe again in 2011. The company has now raised over $50.85M in funding since 2008. More information »