TrueCar Names CMO

Santa Monica-based TrueCar, the publisher of real-time automotive pricing information headed by Scott Painter, said yesterday afternoon that it has appointed Todd Daum as Chief Marketing Officer. Daum joins TrueCar from, where he was Chief Operating Officer. was sold to Hertz in 2009. Daum has also served at Overture Services/Yahoo, and also was at American Express. TrueCar offers up both new and used car pricing data, based on actual car dealership sales, to both consumers and dealers.