TrueX Media Acquired For $200M, Says Report

Los Angeles- and New York-based video advertising company TrueX has been acquired by 21st Century Fox, according to a report from the WSJ this morning. The deal is reported to be worth $200M. TrueX Media offers up interactive, video advertising technology, and is led by Joe Marchese. TrueX was previously known as SocialVibe, and is venture backed by Jafco, Norwest Venture Partners, Pinnacle Ventures, and Redpoint Ventures.