TubeMogul Acquired By Adobe For $540M

TubeMogul, a video advertising company which has offices in Los Angeles, has been acquired by Adobe in a deal worth $540M net of debt and cash. According to Adobe, it will pay $14.00 per share for TubeMogul. TubeMogul is a provider of a video advertising platform, which lets users buy video ads on desktop, mobile, streaming devices, and TVs. TubeMogul's CEO is Brett Wilson, who will continue to lead TubeMogul's team. Adobe said that TubeMogul becomes part of its Digital Marketing business.