UberMedia Names Sales VP

Pasadena-based mobile advertising firm UberMedia, one of the companies out of Idealab, said Thursday that it has named a new VP of Sales, covering the company's Eastern Region. The company--which runs UberAds, a mobile ad network which uses location, social, and interest information to help advertisers target ads--said that it has named Neil Shapiro as VP of Sales in the Eastern Region. Shapiro was most recently Vice President at Verve Mobile, and also has worked at Shazam, Flixter, The Huffington Post, AOL, IMDB, and Sony.