Uniregistry Rolls Out .game Domain

Newport Beach-based domain name registration service Uniregistry said this morning that it has launched a new, global top level domain, .game. The company said that it already has pre-registered a large number of .game domains from major brands, including .game domains for all of Blizzard Entertainment's games (Warcraft, Starcraft, Hearthstone, Diablo, etc)., Activision (Call of Duty), Take-Two Interactive (Grand Theft Auto), and many others. The company is charging $318.88/year for most .game domains, although it appears to be using variable pricing with some popular keywords showing up at significantly higher prices (ie. is available for $1430.00/year).