Viant, Owner of Specific Media and MySpace, Acquired By Time Inc.

Irvine-based Viant, the parent company of Specific Media and Myspace, has been acquired by publisher Time Inc., the companies said this morning. Financial details of the asset deal were not announced. Time said the buy will help it participate in the performance advertising segment. Viant, which is led by Tim Vanderhook, was founded in 1999 as Specific Media, and acquired Myspace back in 2011.