ZEFR Hires Two For Executive Team

Venice, California-based ZEFR, which develops software to identify, filter, and organize content for brands and content owners on YouTube and other online video sites, said today that it has hired two new executives to its senior team. The company said it has named Anne Hallock as Executive Vice President, Head of Marketing, and Brian Atwood as Executive Vice President, head of Global Sales. Hallock was previously at The Trade Desk, and was the company's first dedicated marketing hire before its IPO; Hallock also has worked at Clorox Company. Atwood was most recently at DataXu, and also served at AOL.