Palo Alto-based Zoove, a provider of mobile direct marketing services, said Tuesday that it has had a first close on a $13M, Series C funding round. According to the firm, the funding cames from Highland Capital Partners, Worldview Technology Partners, and Cardinal Capital Partners. The funding will go towards growth at the firm. Zoove is developing a service which allows consumers to repond to marketers through short, abbreviated dialing codes. More information »