BEGIN:VCALENDAR
VERSION:1.0
BEGIN:VEVENT
SUMMARY:Marketing - The Science of Marketing, Measuring for Success
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Marketing Metrics- Measuring for Success  Deepen your understanding of marketing metrics and when to use them.  See http://www.svama.org
DTSTART:20080116T180000
DTEND:20080116T190000
END:VEVENT
END:VCALENDAR