Tuesday, June 15, 2010

Context Optional Buys Buzzeo

San Francisco-based social marketing firm Context Optional announced today that it has acquired unwrap, inc., the makers of the Buzzeo Facebook application creation software. Financial terms of the buy were not disclosed. unwrap co-founders Waynn Lue and Joshua Reeves join context Optional as part of the acquisition. Context Optional said that Buzzeo's customers have included Ben & Jerry's, Gold's Gym, and others. unwrap was based in Palo Alto.