Monday, March 19, 2012

Exponential Interactive Files For IPO

Emeryville-based Exponential Interactive has filed for an IPO, saying late last week that it is looking to raise $75M on the public markets as "EXPN". The IPo is being underwritten by Citigroup, BofA Merrill Lynch, RBC Capital Markets, and ThinkEquity LLC. Exponential is backed by Housatonic Partners. Exponential is a provider of advertising analytics software to help brand advertisers analyze their customers.