Tuesday, August 22, 2006

Salesforce.com Buys Kieden

San Francisco-based Salesforce.com has acquired a small, San Francisco-based search marketing software firm, Kieden, and introduced a new service based on the startup's products that connects into Google AdWords. Terms of the acquisition were not disclosed. Salesforce.com said that its new Salesforce for Google AdWords service allows companies to create, manage, and measure search marketing campaigns for Google AdWords, from within Salesforce. The tool allows Salesforce.com users to track and correlate clicks to leads, sales opportunities, and deals within the Salesforce.com CRM tool. More information »