Monday, April 16, 2007

Google, Clear Channel In Advertising Deal

Mountain View-based Google and Clear Channel Radio announced today that the two are in a multi-year agreement to apply Google's advertising technology to 30-second advertising inventory from Clear Channel. The deal includes access to advertising inventory on 675 of Clear Channel's AM and FM stations. According to the companies Clear Channel's national and local sales force will focus on the company's most lucrative advertisers, with Google focusing on advertisers who run ads online but are not running radio ads.