Thursday, January 31, 2008

TiVo, CBS In Research Deal

Alviso-based DVR service firm Tivo said today that it is in a research partnership with CBS Corporation. According to TiVo, CBS will tap its Stop||Watch service, which times commercial ratings of its clients. CBS will use TiVo's services to develop and measure new strategies for advertising. Financial impact of the deal was not disclosed. TiVo's Stop||Watch service uses anonymous, random sampling of its subscribers to monitor interest in commercials.