Wednesday, June 4, 2008

Yield Software Harvests $6M

San Mateo-based Yield Software announced Wednesday that it has raised $6M in a Series B funding. The firm, which develops software for optimizing pay-per-click advertising and landing pages, said the round was led by Draper Fisher Jurvetson. WPP and WashingtonVC also participated. Yield Software said it provides a fully integrated suite of automated web marketing capabilities, including SEM, SEO, and landing page optimization software. More information »