Thursday, September 18, 2008

BuzzLogic Takes Aims At Influencers

San Francisco-based BuzzLogic said today that it has launched its advertising network at blog influencers. According to Buzzlogic, its Conversation Ad Network is targeted at bloggers who are "leading influential conversations." According to the firm, bloggers receive compensation based on the "influence rating" within its system. BuzzLogic places ads from brands and interactive agencies on its network, which Buzzlogic claims received 2 billion monthly impressions. Buzzlogic said its advertisers include Microsoft, K-SWISS, Military.com, PBS KIDS SproutSM, Avenue A | Razorfish, and e-Storm International. BuzzLogic is venture backed by Adams Capital Management, Ackerley Partners, and Transcosmos Investments & Business Development.