Monday, April 20, 2009

Metacafe Adds New Categories, Swizzles Home Page

Palo Alto-based video sharing site Metacafe said today that the firm has added three new "entertainment hubs" focused on movie trailers, music videos, and sports highlights, as part of an effort to reach brand advertisers. Metacafe said the new "hubs" will allow users to find videos in those specific categories, and also to help its advertisers specifically target consumers in those categories. According to MetaCafe, Universal Pictures is the flagship sponsor of its new home page, promoting Will Ferrell's upcoming Land of the Lost.