Wednesday, July 22, 2009

Mint Jumps Into Online Publishing

Mountain View-based online personal finance service Mint.com is getting into the content business, saying this week that it is turning its blog--MintLife--into a full "online magazine" focused on managing money. Mint said that the expanded blog will include more content, interactivity, infographics, and "celebrity sources" of information about money management. The firm's first "celebrity source" is Guy Kawasaki.