Wednesday, March 31, 2010

Google Launches Ad Tool Site

Mountain View-based Google said today that it has launched a new site, which will feature tools specifically targeted at advertisers. The firm said its Ad Innovations site will feature various tools and projects focused on advertising, in order to get feedback from users. Among the tools on the site is a feature called Seearch Funnels, showing advertisers which keywords are helping to drive sales at a later date.