Monday, May 24, 2010

MyBuys Acquires Veruta

Redwood City-based MyBuys, which operates a personalized product recommendation service for e-commerce retailers, said today that it has acquired Veruta, an online advertising firm. Financial terms of the buy were not disclosed. MyBuys said the buy will help it provide a predictive, dynamic, and personalized ad network for remarketing to consumers. MyBuys is venture backed by Lightspeed Venture Partners and Palomar Ventures.