Monday, April 25, 2011

Greystripe Acquired By ValueClick

San Francisco-based Greystripe, an operator of a brand-focused, mobile advertising network, has been acquired by online advertising firm ValueClick, ValueClick announced this morning. ValueClick said it paid $70M in cash for Greystripe, which will add $24 to $26M in revenues to the firm in 2011. Greystreipe was venture backed by Steamboat Ventures, Monitor Ventures, Peacock Equity, and Incubic Venture Capital, and has raised around $17.70M in funding. Greystripe was advised by Montgomery & Co. in the deal.