Friday, December 16, 2011

VerticalResponse Buys Rooost

San Francisco-based VerticalReponse, a provider of email and online marketing services and tools, said Thursday that it has acquired Roost, a provider of social media marketing technology. Financial terms of the buy were not disclosed. Roost develops tools to help companies get the word out about their products and brands via social media, and also has specific products for the real estate market. Roost was venture backed by General Catalyst Partners, Geolo Capital, Shasta Ventures, and The Cross Country Group.