Tuesday, April 3, 2012

SquareTrade Buys TechForward

San Francisco-based consumer electronics warranty provider SquareTrade, which is backed by Bain Capital, has acquired TechForward, a provider of guaranteed buyback programs for the consumer electronics market. Financial terms of the buy were not disclosed. TechForward offers up consumers a guaranteed buyback price for their electronics, at time of purchase, which is sold in much the same way as SquareTrade's extended warranties. TechForward was backed by New Enterprise Associates and First Round Capital.