Monday, November 5, 2012

Longboard Media Acquired By Bazaarvoice

San Francisco-based Longboard Media, a provider of online advertising services for retailers, has been acquired by ratings and reviews provider Bazaarvoice, in a deal worth $32.7M. According to Bazaarvoice, it is paying $26.9m in cash plus 0.5 million shares of its common stock for Longboard media, which was founded by Jim Barkow and Scott Engler. Both Barkow and Engler was previously at Shopping.com/eBay. Bazaarvoice said that Longboard works with more than 100 brand advertisers, and reaches more than 100 million monthly unique users.