Wednesday, March 27, 2013

Demandbase Finds $15M More

San Francisco-based Demandbase, which develops marketing software to help companies understand their B2B customers and what they are browsing on their web site, said this morning that it has raised $15M in a venture funding round. The round was led by Scale Venture Partners, and also included Sigma Partners, Altos Ventures, Costanoa Ventures, Sutter Hill Ventures and Adobe Systems. Demandbase develops B2B software which helps personalize and analyze how customers are browsing a website, to help segment and better identify them and guide them towards driving sales and leads. Stacey Bishop from Scale Venture Partners joins the company's board with the funding. Demandbase has now raised $33M in funding. More information »