Friday, September 6, 2013

BoostCTR Raises $8M To Improve Online Ad Conversion

San Francisco-based BoostCTR, which develops software to help optimize the performance of online advertising, said Friday that it has raised $8M in a Series B funding round. The round was led by Battery Ventures, and also included Javelin Venture Partners and Western Technology Investment. BoostCTR develops testing and ad optimization software to help improve the copy and images of online ads, to improve the conversion rate of those online ads. More information »