Wednesday, February 25, 2015

Metamarkets Gets $15M

San Francisco-based Metamarkets, a developer of advertising analytics software aimed at the programmatic ad market, said yesterday that it has raised $15M in a funding round. The funding was led by Data Collective, and also included John Batelle, City National Bank, Khosla Ventures, IA Ventures, True Ventures, and Village Ventures. The company said the funds will go to grow its team, scale its infrastructure, and expand product. Metamarkets is led by Mike Driscoll.