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Boomtrain Finds $12M For Marketing Personalization Tools

San Francisco-based Boomtrain, a developer of predictive marketing technology, said today that it has raised $12M in a Series A funding round. The funding came from Sierra Ventures, Cota Capital, and Lerer Ventures. Boomtrain, which is led by Nick Edwards, uses machine learning technology to help marketers create personalized marketing across email, web, and mobile apps for specific users. The company says it has now raised $14M in total. More information »


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