Friday, February 24, 2017
Amobee Buys Turn For $310M
Foster City-based online marketing firm Amobee said earlier this week that it has acquired Turn, in a deal worth $310M. Turn develops online advertising technology, including a data management platform for helping marketers understand customer interaction, and a demand-side platform (DSP) for programmatic buying. Turn was venture backed by BlackRock, Fidelity Investments, Greenspring Associates, and Focus Ventures.