Tuesday, March 21, 2017

Hootsuite Buys Snapchat Analytics From Naritiv

San Francisco-based soial media management software developer Hootsuite said on Tuesday that it has acquired the Snapchat analtyics assets of Naritiv. Financial details of the buy were not disclosed. Hootsuite said it would open a new office in Los Angeles, where members of the Naritiv product team will be based. Hootsuite specifically acquired Naritiv for its Snapchat analytics software, and did not acquire Naritiv's primary business of producing online content for brands. Naritiv was venture backed by Luminari Capital, Third Wave Digital, Walt Disney Co., and Machinima founder Allen DeBevoise.