Monday, April 8, 2013

Fitiquette Acquired By Myntra

San Francisco-based FITIQUETTE, a developer of "virtual fitting rooms" for online shoppers, has been acquired by Myntra, an India-based e-commerce retailer. Financial terms of the buy were not disclosed. Fitiquette developed online technology which would let users type in their measurements and get an idea of how well clothing will fit them. Myntra said it would turn Fitiquette into a new "Innovation Lab" in San Francisco.