Wednesday, February 4, 2015

MyFitnessPal Acquired by Under Armour

San Francisco-based MyFitnessPal, which develops workout tracking software, has been acquired by Under Armour, as part of a larger fitness app acquisition by Under Armour. Under Armour purchase MyFitnessPal for $475M. In a related move, Endomondo, a Danish mobile app developer, was also acquired by Under Armour for $85M. MyFitnessPal was venture backed by Kleiner Perkins Caufield & Byers and Accel Partners.