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DemandTec Prices IPO

San Carlos-based DemandTec announced today that it has priced its initial public offering at $11.00 per share. The firm, which is listing on the Nasdaq Global Market as "DMAN," said it will begin trading today. The firm's IPO is being underwritten by Morgan Stanley & Co., Credit Suisse Securities, William Blar & Co., JMP Securities, Montgomery & Co., and Pacific Crest Securities. Demandtec provides software focused on merchandising and market strategy, and is backed by Crosspoint Venture Partners, Cargill, and Altos Ventures.


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