Thursday, October 25, 2007

Double Fusion Inks Ad Deal With NCsoft

San Francisco-based in-game advertising provider Double Fusion said today that it has inked a deal with NCsoft, a publisher of multipler online games. Double Fusion said it will provide technology and in-game ads for NCsoft's giant robot game Exteel, and RPG Dungeon Runners. The ads will subsidize the games, in addition to the earnings NCsoft already receives from selling special items and game memberships. The games are free for download to end users. Specific financial terms of the advertising deal were not disclosed.